Is This Beauty?

What is it?

A series of motion graphic posters on the subject of beauty.

What does it do and Why?

IS THIS BEAUTY? focuses on five different perspectives of our beauty criteria for women. By juxtaposing works of art from different eras, it aims to signify the contrasts and highlight the obscurity and controversy of today’s beauty norms.

How did it come along?

The project is built upon the concept of human’s desire. Many of our desires have solid and universal standards to judge, but is there any desire that has more controversial and diverse judging criteria? That’s how I landed on the subject of beauty, our norms for beauty have changed time after time. Nowadays, as we are all under the internet's huge influences, do we still have a solid standard for beauty? Are we still able to judge what beauty is? These are the questions that inspired this project.